ChiroThon logged 85,000 views, with $175,000 raised to fund four commercials for F4CP’s ‘Naturally, Chiropractic’ campaign
It is a weekend to celebrate chiropractic between Chiropractic’s Founders Day on Sept. 18, the 125th anniversary of Palmer College of Chiropractic, and results from the first-ever ChiroThon, sponsored by the Foundation for Chiropractic Progress (F4CP) and held last month at FCA’s The National in Orlando.
A modern-day version of the legendary Jerry Lewis Telethon, ChiroThon was a four-day in-person and live-streamed event on more than a dozen platforms, including Chiropractic Economic’s Facebook page, that celebrated chiropractic.
The event logged 85,000 views, with $175,000 raised to fund four commercials for F4CP’s “Naturally, Chiropractic” campaign. Donations were received from more than 400 chiropractors and consumers, and F4CP received 50 new members over the duration of ChiroThon.
Chiropractic’s Founders Day
On Sept. 18, 1895, D.D. Palmer performed the first chiropractic adjustment and changed the course of history. His patient—Harvey Lillard, custodian of the Ryan Building in downtown Davenport, where Palmer had an office — returned the following day to express his gratitude for the relief he felt.
Two years later, Palmer established the Palmer School and Cure just up the hill on Brady Street to share the chiropractic techniques that had transformed Lillard’s life with students who could go out and do the same for patients near and far.
125th anniversary of Palmer
The first, and still the largest chiropractic college, Palmer College of Chiropractic has grown over the 125 years since then into a premier educational institution, with a $75 million annual budget, additional campuses in Florida and California, and 31,000 living alumni who represent about one-third of all doctors of chiropractic in the profession.
Sherry McAllister, DC, will be one of the keynote speakers at the 125th anniversary celebration.
“A new generational movement is taking place where our youth want drug-free health care,” McAllister says. “Focusing on what we learn from surveys, research and cost analysis will bring us greater awareness as to how chiropractic is the answer to preventing injury and illness in the many years ahead … Growing awareness of chiropractic care is a key component to the future of chiropractic. In doing so, we must always be aware of how the science, art and philosophy is being portrayed to the U.S. population. Research is a monumental part of developing awareness and the impact of chiropractic care. This research informs other health care providers, legislators, politicians and consumers about why seeing a chiropractor is an excellent choice for their health care needs. Showcasing the research builds further opportunities for chiropractic to be involved in a number of different venues.”