IMAC Holdings Inc. (IMAC) Completes Walmart Pilot Program, Affirms Commitment to Growth

Get inside Wall Street with StreetInsider Premium. Claim your 1-week free trial here.

IMAC Holdings, Inc. (Nasdaq: IMAC) (“IMAC” or the “Company”), today announces the successful completion of its pilot program for The Back Space retail chiropractic concept located in select Walmart stores. As a result, the Company is committed to tripling its store count with at least 20 additional locations over the next twelve months with a further goal of adding significantly more stores over the next three years. The Company expects the new stores to be a combination of corporate and The Back Company franchise locations to address market demand.

“We are excited to guide our prospective franchisees with the experience gained during our ten-store pilot program. During the pilot, we learned that our price point resonates well with consumers and a potential price increase could yield increased revenue without diminishing the consistent desire for care,” said Dr. Ben Lerner, Chief Operating Officer of IMAC. “Similar models by competitors have proven an increased demand for spinal health that this fragmented industry has yet to meet. We believe our location inside Walmart stores and the foot traffic therein provides a significant competitive advantage.”

The Back Space’s retail healthcare centers specialize in chiropractic adjustments and percussion tool therapies for soft tissue recovery, muscle relaxation and spinal wellness. Services are offered on a walk-in and appointment basis, priced at $25 per treatment, with memberships available for $65 per month that are valid at any The Back Space location.

“The initial interest from franchisees has been strong using only our internal marketing efforts. As such, we do not expect that it will be necessary to engage brokers to sell franchises in the foreseeable future which will allow us to retain a greater portion of the franchise fee to support our franchisee’s development efforts. The feedback has consistently referenced our lower initial investment requirements compared to other chiropractic franchisors,” said Jeff Ervin, Chief Executive Officer of IMAC. “We believe this helps expand our brand at an accelerated pace as compared to solely opening corporate owned storefronts.”


Similar Posts