Predictions for the wellness chiropractic center model’s continued growing popularity
There’s no better feeling than leaving the chiropractor after getting a spinal adjustment. Relieved from back pain and feeling ready to take on the day: What could be better? Well, what if your trip to the chiropractor provided you with more than just your typical adjustment, and provided the full benefits of a wellness chiropractic center?
The future of chiropractic care is moving toward accommodating full-service wellness clinics that provide not only traditional spinal adjustments, but also other services to help with patients’ overall health.
The wellness chiropractic center: going beyond adjustments
With chiropractic clinics adding wellness services such as massage therapy, cupping, nutritional supplementation and X-rays, the chiropractic industry is shifting to take a deeper look at patients’ long-term health goals and help with more than just improving back pain.
While most people traditionally only associate chiropractic care with spinal adjustments, the industry is beginning to gain popularity for addressing and treating other various physical and mental health conditions. This shift in chiropractic care comes as many people are starting to learn about the endless health benefits it can provide.
Some health issues that chiropractic care can help treat include insomnia, chronic headaches, immune system function, infertility, depression and lowering blood pressure. Many people have also turned to chiropractic care to help with treating pain as a natural replacement to opioids. These are just a few of the many health issues chiropractic care can address, so it only makes sense that the future of the industry will incorporate full-service wellness chiropractic centers that provide patients with additional services to aid in helping prevent pain and other health problems.
Since chiropractors have the knowledge and ability to perform additional services such as massage therapy, it only makes sense that they optimize their patients’ experiences through providing these services that will work together to help patients feel their best. While back pain is the number-one reason people go to see a chiropractor, most times it isn’t the only health problem that can be treated through chiropractic care. In my career as a chiropractor, I have found much success through focusing on educating, inspiring, empowering and providing lasting care for patients to live their lives to their fullest potential.
My wife Vanessa and I founded a wellness chiropractic center after we both graduated from the renowned Palmer College of Chiropractic.
After gaining popularity with too many clients to handle, we decided to franchise and continue on our mission to help patients achieve their optimal health through cutting-edge chiropractic care and a variety of wellness services. Whether our patients come to us with specific needs, or they are looking to take steps toward a healthier, thriving lifestyle, we are here to help them achieve their goals.
Since chiropractic care can help in many areas of our patients’ lives, we offer corrective care, family wellness, personal injury (auto accident), prenatal and pediatric, as well as massage therapy. We make sure our wellness chiropractic centers offer a wide variety of services to accommodate our diverse group of patients, who range from newborns to the elderly.
To determine which treatment best suits each patient, we take a 3D scan, a full-body laser scan that shows the body’s entire composition. These scans help us determine what services will be most beneficial and help track patient progress. We also invented our own software to help keep our patients’ information in one easily-accessible area for all of our locations. By using these modern technologies and software, we’ve been able to create a great system to ensure all clinics give the same patient experience.
Benefits to a spa-like atmosphere
We strive to make our clients happy and healthy, which is why we model all of our clinics to imitate a spa. This helps create a relaxing atmosphere, where our patients can unwind and receive the necessary treatments to help them feel like the best version of themselves. Through providing full-service wellness clinics that resemble a spa, we look to the future of both the chiropractic and wellness industries.
Making patient experience a top priority for your chiropractic clinic is something I believe is the key to success. Giving patients the best experience possible will keep them coming back and will help them see the benefits chiropractic care has to offer. Creating a relaxing ambience, focusing on details such as color, lighting, sounds and scent, will improve your clinic’s environment and help your patients feel more comfortable during their treatments. Paying attention to these small details will improve client satisfaction and give your clinic an extra boost among competitors.
Traditional chiropractic offices are unattractive and can be hard for patients to feel comfortable in. To help avoid what is known as “White Coat Syndrome,” where people have anxiety and high blood pressure when entering medical clinics, chiropractic clinics should not look anything like a traditional doctor’s office. Instead, providing a calm environment in your clinic is a great way to help your clients look forward to coming to get their appointments because they know it’s a time they can relax and focus on themselves despite their busy schedules.
The wellness chiropractic center: a look to the future
Today, the global wellness industry is one of the world’s fastest growing markets. According to the Global Wellness Economy Monitor, the United States is number one in consumer dollars spent within the wellness industry. With Americans spending so much money on wellness products and services, merging chiropractic care further into the wellness industry will help keep up with the demand caused by the “Wellness Revolution.”
Since the beginning of the COVID-19 pandemic, many people have become hyperaware of their health. With chiropractic care focusing on preventative health rather than treating symptoms after people are already experiencing pain, it makes sense that the chiropractic industry as a whole is expected to grow over the next decade.
With continued growth in both the wellness and chiropractic industries, many chiropractic clinics will begin adapting to include more wellness services. This will allow clinics to not only keep up with the growing demand for chiropractic care but also the attention to overall health. With the ability to improve not only physical health but also mental health, everyone is a potential client for chiropractic care. There are benefits for infants, athletes, busy parents, the elderly and anyone who walks through the clinic door.
As more and more people begin to learn about the benefits of chiropractic care and the industry continues to gain more popularity, it is exciting to see what the future brings. With other chiropractic clinics beginning to shift to focus on overall wellness care, we will see more people living pain-free.
We can leave the chiropractic industry better than we found it, offering wellness services to cater to each patient’s specific needs.
JASON HELFRICH, DC, is CEO and co-founder of 100% Chiropractic, a family of full-service wellness clinics. After years in the restaurant business, he decided to make a drastic career change. In 2004 he and his wife, Vanessa, decided to pursue their Doctor of Chiropractic degrees and both graduated with honors from the Palmer College of Chiropractic. Following their graduation, the couple opened their first 100% Chiropractic in Colorado Springs, Colo. With rapid success, the couple decided to begin franchising and have been expanding the brand across the nation, with 60 locations open and 40 currently in build-out. For more information about 100% Chiropractic, please visit 100percentchiropractic.com.